A ROI (Return Of Investment) calculator is a key element when it comes to B2B sales.
As the leading ROI calculator software company we see ROI calculators used in the following situations:
- ROI calculators help you generate more awareness and visitors
- ROI calculators generate leads online.
- ROI calculators support sales reps when communicating face-to-face with potential clients
- ROI calculators are used as a supporting tool to help guide potential clients through the sales funnel
How an ROI calculator can help you get more traffic and generate more leads
An ROI calculator on your website helps you communicate your selling points for each visitor – using their numbers and input.
We recommend launching calculators as stand alone landing pages and to link to that from your front page and to generate traffic for these from your front page or from ads directly.
By launching calculators as stand alone landing pages you ensure that your customers keep their focus on the calculator. As the calculator is a conversion element on your page you don’t want them to navigate away from that once they’ve started.
Now let’s imagine you’ve launched your calculator as a stand alone landing page on it’s own subdomain. You are now ready to generate leads.
We recommend boosting traffic for your calculator through online advertising – directly from Search engines (such as Google), through social media and perhaps even directly towards selected target companies.
Quite often we see extremely great conversion rate from the following setup:
Google Adwords and online calculators are a great mix. Google adwords has the following advantages over other traffic sources:
- With Google adwords creating a campaign and getting it started can be done in just a few hours
- With Google adwords you can choose to pay per visitor on your website
- With Google adwords you can add your own text – thereby ensuring that your visitors know what to expect when they land on your page
We’ve seen combining LeadDoubler with Google adwords can boost a new company or department from zero to fully booked in less than 24 hours.
Imagine you want more clients in your technology based company where you sell a device that will help your clients save tons of money and time by automating something.
Your clients might not know that your product exist or that your service allows them to save money after purchasing it.
If that’s the situation – pushing your message through online advertising can make the change for you.
The good news is that marketing might just work for you – the bad news is that you probably need to motivate your potential clients to even click your ad in the first place.
If you setup a google adwords ad as the example below you might just see great results and better conversion rates in just a few hours.
Heatpump calculator Calculate your savings from installing a heatpump! www.yourwebsite.com
Here’s why it is so amazingly effective when combining it with LeadDoubler.
In the ad we tell the user exactly what to expect when they click the ad (Calculate your savings). If the ad then leads to a page with nothing but a calculator – then they’ve got exactly what they asked for in the ad and will thus be well motivated to actually calculate their savings when they enter the calculator.
In the calculator we’ll then ask for their contact information – before or after showing them their calculated results – and will thereby convert some of the visitors into leads.
We see conversion rates up to 20% on our online calculators!
How calculators can support sales reps
During the dialogue between the client and your sales reps a calculator can support the sales reps by:
- Helping the potential client calculate their own ROI through the calculator running as an app on an iPad
- Helping the sales rep keep the potential client focussed on the values of your offer
- Help the sales rep by removing the need for them to know every nitty griddy details of all your services and products
When you’ve created a calculator in LeadDoubler pushing it online through our native iOS app is easily done and allows you to manage what sales reps can use what calculators.
How calculators can help you drive more sales through the sales funnel
When you’re communicating with your clients that located somewhere in your sales funnel – sending them a link to an ROI calculator is an excellent way to force them to look at the full value of your services instead of just focusing on details like price or SLA’s help you get your prospects into the right mindset to move forward and helps you alone by allowing you to send them something that’s not pushy.
You can send them an email like the one below:
This is Dan from Mark’s. I just wanted to show you our new ROI calculator: LinkToROICalculator.YourDomain.com – you can try it now – or if you want I can give you a call friday 9 am to have a fast chat about it. Can you talk 9 am friday?
The email will allow you to talk about something else than the offer itself – and will maybe make the potential client look at your offer with new eyes – after having verified the great ROI your service have for him / her.
How to get started boosting your company
Now that you’ve seen how ROI calcalators can boost your sales – it’s time to get your first calculator online.