The Roadmap to Getting Consistent Leads Online

You have a great product. You also have a website that talks about how great your product is. So why aren’t the leads coming in consistently?

There are a few key steps to getting more consistent leads, and most of them require fresh and relevant content. This is the best way for potential buyers to find you through the noise of an already saturated online market.

To help you understand better, we’ve created a little analogy. By comparing your landing page to a physical store. What is a landing page? Well let’s get on to the first step then.

1. START – Build a clean and straightforward landing page.

Landing pages serve as a one-stop-shop where you can educate your consumer, sell your service and generate leads at the same time. If you’ve ever seen a webpage with a specific offer (like a quotation, free demo or ebook) that you could access by giving your email address–that, is a landing page.

Landing pages are quick and simple to set up. According to Unbounce’s landing page expert Oli Gardner, a landing page must contain 5 essential things:

  1. Your Unique Selling Proposition
  2. The hero shot (Image/Video)
  3. The benefits of your offering
  4. Proof
  5. A single conversion goal – in other words, your Call-To-Action

Click here for a more detailed description of each element.

2. ATTRACT – Show the benefits of your brand with visual content.

Just like putting up a display on your store, give your visitors something that will catch their eye and peak their interest.

Photos – Place attractive images such as that of a hero shot on your landing page, and other engaging visual content. With a visitor’s short attention span, it’s a lot easier and more efficient to tell a story visually. A great example of images that tell stories are before and after photos, diagrams, progress charts and the like.

Testimonials – A customer’s own great experience will give you a lot more credibility than any self promotion. Put in a bunch of rave reviews of your product or service as it has the power to be that final push for a visitor to pick up the phone or send you that email.

Videos – Videos are one of the most attention-grabbing and persuasive forms of content on the web. They are great for telling stories, introducing a product, and are a good format for testimonials too!

3.ENGAGE – Captivate and educate your visitors with modern and powerful interactive content.

Think of interactive content as having that pleasant salesman in the store. He is there to answer your visitors questions and understand what it is exactly that the customer is looking for. Interactive content comes in the form of quizzes, tests, calculators, interactive infographics and white papers. The beauty of interactive content is that it allows you to educate your prospects and give them information they want, which makes them more likely to engage with you and eventually sign up for your offer.

4. DIRECT – Point the way to your landing page through social media and other inbound marketing efforts.

Social media and inbound marketing are the modern ways of spreading the word and pointing arrows to your shop.

1. Social media – You can start by creating a Google+ Business account, a Facebook fan page, and a Twitter profile. Don’t stress because you can limit the upkeep to less than 5 minutes per day. Have a designer make all of your social profiles to look attractive and professional. Then, begin adding content.

Every time you create a new blog post on your website, add the link to each of your social profiles. There are services out there such as Buffer that allow you to automatically post to your social media accounts. Aside from your blog posts, add 2 updates per day. Post funny photos, relevant quotes, links or articles. Do this even if you don’t have any followers or fans yet. Google checks the overall social presence of your business and factors that into your search ranking.

2. Location-based marketing – Using a free tool like Google+ Business can be very helpful in getting your website and business ‘discovered’ in your local. It allows your business to show up on people’s maps when they search for a business within a specific place. If your physical location matches the zip code of the ‘searcher’, there is a big chance that you will be featured in the top of the search listings.

3. Paid Search – We’re talking about Bing Ads and Google Adwords. Among paid ads, these are the ones that are proven to generate the highest ROI. The process in managing these ad platforms can be tedious and overwhelming, so you might want to consider hiring an external company to do this for you. In the long run, you will save a lot of time and money.

Lastly, we’ll leave you with these facts from SmartInsights.com:

1-4% of landing page visitors convert to leads BUT having RELEVANT and ALTERNATIVE content produces 9% less bounce and 4.5% more leads.

More importantly, 35-65% of alternative content viewers convert.

Now that you are equipped with a fairly simple roadmap to follow, we hope you get started with a lot more confidence. Feel free to print this out or share with your team. We hope to see you at the end of this road with a great big smile and more consistent leads.

Easy steps you can do to get more leads through your own website.

Easy steps you can do to get more leads through your own website.


Graphics Sources:

Infographic vector designed by Shahsoft1 – Freepik.com Designed by Freepik Designed by Freepik Designed by Freepik Designed by Freepik

Sales Pipeline Coverage calculator – updated to give you even better results

We’ve updated our Sales Pipeline Coverage calculator to ensure the results are easier to read and gives you better results.

Here’s what we’ve done:

  • We’ve added our automatic pdf generator to the flow – ensuring you can review the report in offline format.
  • We’re now using sliders as main input fields to simplify the usage
  • We’ve updated to new – and improved template

Check it out on: leaddoubler.com/sales-pipeline-coverage-calculator

Cheers

LeadDoubler

How to generate leads fast using Adwords and online calculators

Task: Generate leads Fast

Solution: Setup an online calculator using LeadDoubler and a simple Adwords campaign.

With conversion rates (from visitor to Hot lead) of more than 20% it makes sense to use Google Adwords to generate traffic for an online calculator. This is exactly what we did for the danish company: Effektiv Byg og skadesservice.

Here’s what happened:

Wednesday:

  • The calculator is launched with an Adwords campaign with a daily budget of $50.
  • 20 people click the Adwords ad
  • The first 5 leads are generated

Thursday:

  • Leads are contacted and the first meeting booked
  • New leads are generated
    Generate Leads fast with Adwords and an online calculator

    By combining Adwords with an intelligent online calculator creating leads can be started with a bang!

Use Calculators to Boost your HubSpot ROI

Boost your HubSpot ROI with Calculators infographics.

]1 How Calculators will boost your HubSpot ROI by helping you generate more leads and help your sales team.


Calculators are often the missing tool in an effective HubSpot project.

Use Calculators to Boost your HubSpot ROI simply by launching the calculators potential clients need during their travel through your sales funnel.

Consider creating the following calculators:

  • A savings calculator – helping your clients identify how much they save annually
  • A pricing calculator – helping your clients learn how much they are to pay
  • An ROI calculator – combining the above calculators into one – showing how much they win from your solution

Learn more about HubSpot and LeadDoubler

Sales funnel calculator

Sales keeps evolving, but becomes easier and easier to measure:

Check out our sales funnel calculator below:

How to create your own ROI Calculator

ROI Calculator with Dynamic Chart template An ROI Calculator is an excellent way to show your potential clients the long term value of investing in your product. ROI Calculators are used by automation companies, consultants, SaaS companies, Software providers etc. They are published directly on websites or as iPad / smart device apps.

Here’s how you can create your own ROI Calculator using LeadDoubler.

Step 1) Choose a template to start from

For an ROI calculator we suggest using the ROI Calculator with chart template or that you simply browse our template library.

Step 2) Define your calculations in a spreadsheet

Included in the template there is a spreadsheet for you to download. Start from there and define input and output fields directly in the spreadsheet.

Step 3) Replace the LeadDoubler logo with your own and consider changing the look and feel

Using the landing page editor you can easily replace images and change all the text. To change the look and feel you might have to use CSS. To get this right you are welcome to contact the LeadDoubler team on support@leaddoubler.com.

Step 4) Launch the calculator

The calculator can be launched in the following ways:

  • As a stand alone Landing Page
  • As an integrated part of your website
  • As an iPad or smartphone app

Conclusions and links

Setting up an ROI calculator can be done in just a few minutes using LeadDoubler and Excel. All you have to do is to select a template and start from there.

Google trends says Calculators are hot stuff

Have a look at this screenshot from Google trends comparing the search terms “Website”, “Landing page”, “SEO” and “Calculator” (Yellow). As you can see the number of searches for Calculator are steadily going up while searches for website are decreasing.

Skærmbillede 2015-06-05 kl. 12.48.08

What does this mean for you

If you’re working with marketing and sales listening to your market is key to success. According to Google trends your market wants calculators – not websites.

Luckily creating calculators are now as easy as creating a spreadsheet – with LeadDoubler setting up a calculator can be done by simply uploading an Excel file. The innovative platform automatically converts it into an interactive calculator nicely designed to match modern requirements:

  • The calculators are responsively designed and will work on all smartphones, tablets and laptops
  • You can easily define look and feel using one of our free templates
  • With the integrated lead capturing build directly into the system conversion rates are extremely high
  • LeadDoubler is for Calculators what WordPress are for blogs

How to build your own Cost Calculator with Excel

In this how-to article, you will learn how you can build your very own Cost Calculator. Having the ability to calculate the cost is important in educating consumers and potential customers.

Gather the Tools

What you will need to build your own Cost Calculator:

Microsoft Excel – Excel will allow you to add the input and output labels and formulas for your calculator.

LeadDoubler – LeadDoubler is a web-based software that will allow you to turn the raw .xls (Excel file) into a beautiful and fully-functional online calculator.

Ready? Let’s go!

The process:

  • Step 1: Create Excel Document
  • Step 2: Launch LeadDoubler and Choose a Template
  • Step 3: Edit Page and Publish

Step 1: Create Excel Document

Our example Cost Calculator will be “How much do you spend on coffee?”

I saw this on a USA Today Article and thought it would be a great example to use for this how-to article.

Let’s start by opening Microsoft Excel and creating a new worksheet.

First, we have the Inputs, the Labels and the Values for our Excel file. Column A will have our labels, Column B our default values, and Column C will define the range of the values (and types of input).

Cost Calculator Excel Document

Next, we add the label “calculate” to separate the inputs and outputs. Anything listed after the “calculate” cell will be considered outputs.

Cost Calculator Setup

In Column B, below “Calculate” label, we can add our formulas. In this Coffee Cost Calculator we will just do a basic multiplication of the input values.

Cost Calculator Formula

Now we are ready to upload our Excel Sheet in Step 2.

Step 2: Launch LeadDoubler and Choose a Template

  • Go to LeadDoubler.com
  • Click the green “Signup” button and Register for a free account.

Cost Calculator Registration

Now, once you are in your dashboard, click the green “New Project” button on the right.

Cost Calculator Dashboard

You are now in the template gallery, click the “simple white landing page”.

Cost Calculator Gallery

Now, you are at the template preview page, click the “choose” link on the right to get started editing your landing page and calculator.

Cost Calculator Template Preview Page

This brings us to Step 3.

Step 3: Edit Page and Publish

Now, click “Edit landingpage” on the top right

Cost Calculator Landing Page

Select “Upload Spreadsheet to change form” and upload the Excel document you created earlier.

Cost Calculator Change form

Next, we can click “preview” to test and see how your calculator will work and see how it will look before its live.

Cost Calculator is uploaded

Now our Calculator is active and ready to calculate.

Live Cost Calculator Demo

Now, when you are ready to publish, click “publish” in the upper right corner of the dashboard and it will bring you to the publish page. Cost Calculator Preview

From here you can create your landing page url or connect it to your own existing domain. The choice is yours.

Alt text

Well, Congratulations you now have your very own Cost Calculator!

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LeadDoubler Free Trial

Calculators in sales (2)

Calculators in sales

There’s no doubt that we love calculators. Particularly they are brilliant if you work within sales or marketing.

 

LeadDoubler academy

We’re proud to announce that we’ve released LeadDoubler academy.

On our academy you can learn how to setup and launch your own online calculators in minutes.

All courses are free – extremely fast to complete and gives you exactly what you need.

Good luck:

leaddoubleracademy.usefedora.com