The man and the fish There is an old saying that goes something like this: “
*Give a man a fish and you feed him for a day. **Teach a man to fish and you feed him for a lifetime.*”
You have probably heard it before and already have an idea of what it means. A lot of businesses spend a lot of money on buying leads. Then they try to sell their product or service to the leads they buy. Whether they succeed or not they will be left with no new leads after the sales process and they will have to buy some more. Wouldn’t it be beneficial for the company if it were able to supply its own leads? Being able to control the amount of leads you get and when you get them, without buying them as a 3rd-party, will not only save you money. It will also make you more effective sales-wise.
Here is why: The leads you buy are people with interest in your type of product, but not only that which your company delivers. For instance if the person is interested in a new carport it really does not matter what carpenter offers the service as long as someone does. This is the type of leads you pay for. If you generate the leads yourself you can make sure that the leads not only wants your type of product but also
your company. The leads you generate yourself are therefore stronger than they leads you buy from traders. Plus you save money since you don’t have to spend money on getting your leads. If you have not already figured it out this can be compared with the man and the fish. Each day the man gets hungry and each day someone gives him a fish. That is in many ways ineffective and it is a simple but short term solution just like buying leads. If you learn to generate leads yourself you will be “fed for a lifetime”. You will be able to get the leads you want, when you want and thus you do not have to depend on others.