Entries by Morten Matras

The Roadmap to Getting Consistent Leads Online

You have a great product. You also have a website that talks about how great your product is. So why aren’t the leads coming in consistently? There are a few key steps to getting more consistent leads, and most of them require fresh and relevant content. This is the best way for potential buyers to […]

Quality vs. Quantity – Better Leads for Software Companies

A few years ago, Hubspot broke the news to inbound marketers everywhere: Your job doesn’t necessarily stop at lead generation. The article stressed on the importance of nurturing a lead to transform them into a qualified sales lead before turning it over to the sales team. Did marketers listen? Apparently not. According to these statistics: […]